MENA E-commerce Community Anniversary
June 25, 2024
The MENA E-commerce Community Anniversary featured insights on TikTok marketing, digital commerce ecosystems, and AI in fashion tech. Attendees networked, learned about the latest e-commerce trends, and showcased their businesses through presentations and case analyses.
Key Points:
Insights and strategies for TikTok marketing in the GCC region
An overview of Dubai CommerCity’s digital commerce ecosystem
Best practices for approaching various sales channels
Development and impact of AI services in the fashion industry
Members share their business cases, challenges, and goals
Members had an opportunity to showcase their businesses and introduce their products
Speakers:
Anton Niekhaienko
Chief Operating Officer & Co-Founder, YallaHub digital distributor
Mariyam Lahlou
Sales Manager, Dubai CommerCity
Alexander Leshchenko
Senior Business Development Manager, YallaHub digital distributor
Aleksandra Shoman
CEO of the women’s sportswear brand, FORSTRONG
Andreea Rizan
Co Founder, Casa Di Andi, premier furniture shop in Dubai
Samuel Adex
Co Founder, Casa Di Andi, premier furniture shop in Dubai
Maria Knight Paccheco
Owner of LUVV FITS Protein Bars
Vera Romazanova
Head of the MENA E-Commerce Community
Kapil Bhamare
Senior Team Leader: E-commerce Solutions & Partnerships, Dubai CommerCity
Arsenii Ivanov
Client Partner, eCom & Tech, TikTok MENA
Below are some insights from the meeting:
Latest Community News and New Members announcement
Vera Romazanova
Head of the MENA E-Commerce Community
Special Recognition to Partners and Sponsors
Welcome Speech
Kapil Bhamare
Senior Team Leader: E-commerce Solutions & Partnerships, Dubai CommerCity
Anton Niekhaienko
Chief Operating Officer & Co-Founder, YallaHub digital distributor
Arsenii Ivanov
Client Partner, eCom & Tech, TikTok MENA
TikTok Audience Insights in GCC Region
TikTok Marketing Tips for GCC Region
Case Study
Mariyam Lahlou
Sales Manager, Dubai CommerCity
Cutting-edge digital commerce ecosystem of Dubai CommerCity
Innovative digital solutions and market overview
Basic analysis of different sales channels
Alexander Leshchenko
Senior Business Development Manager, YallaHub digital distributor
«Closed» sales channels. How to approach?
Omnichannel sales. A compounding effect of presence
Presentation of the AI Service for Fashion industry (In-House Development)
Aleksandra Shoman
CEO of the women’s sportswear brand, FORSTRONG
The Path to Building a Neural Network
Step-by-step development of AI service for fashion e-commerce
Impact of AI on design and shopping
Business Case Analysis
Marketing Strategies for Furniture Businesses
Andreea Rizan
Co Founder, Casa Di Andi, premier furniture shop in Dubai
Methods to Accelerate Business Growth
Samuel Adex
Co Founder, Casa Di Andi, premier furniture shop in Dubai
Campaign Focus
Showcase & Giveaway
Fitsnack introduces delicious and healthy protein bars to the members
Maria Knight Paccheco
Owner of LUVV FITS Protein Bars
Coffeeecola shared with us refreshing beverages
Nigar Aghajanova
Brand owner of CoffeeCola
Happyearthorganic provided us with healthy local sweets
Megha Modi Bhartiya
Founder and CEO of Teraa living LLC FZ
Event gallery