June 25, 2024

The MENA E-commerce Community Anniversary featured insights on TikTok marketing, digital commerce ecosystems, and AI in fashion tech. Attendees networked, learned about the latest e-commerce trends, and showcased their businesses through presentations and case analyses.

Key Points:

Insights and strategies for TikTok marketing in the GCC region

An overview of Dubai CommerCity’s digital commerce ecosystem

Best practices for approaching various sales channels

Development and impact of AI services in the fashion industry

Members share their business cases, challenges, and goals

Members had an opportunity to showcase their businesses and introduce their products

Speakers:

Vera Romazanova

Head of the MENA E-Commerce Community

Anton Niekhaienko

Kapil Bhamare

Senior Team Leader: E-commerce Solutions & Partnerships, Dubai CommerCity

Chief Operating Officer & Co-Founder, YallaHub digital distributor

Mariyam Lahlou

Sales Manager, Dubai CommerCity

Arsenii Ivanov

Client Partner, eCom & Tech, TikTok MENA

Alexander Leshchenko

Senior Business Development Manager, YallaHub digital distributor

Aleksandra Shoman

CEO of the women’s sportswear brand, FORSTRONG

Andreea Rizan

Co Founder, Casa Di Andi, premier furniture shop in Dubai

Samuel Adex

Co Founder, Casa Di Andi, premier furniture shop in Dubai

Maria Knight Paccheco

Owner of LUVV FITS Protein Bars

Below are some insights from the meeting:

Latest Community News and New Members announcement

Vera Romazanova

Head of the MENA E-Commerce Community

Special Recognition to Partners and Sponsors

Welcome Speech

Kapil Bhamare

Senior Team Leader: E-commerce Solutions & Partnerships, Dubai CommerCity

Anton Niekhaienko

Chief Operating Officer & Co-Founder, YallaHub digital distributor

Arsenii Ivanov

Client Partner, eCom & Tech, TikTok MENA

TikTok Audience Insights in GCC Region

TikTok Marketing Tips for GCC Region

Case Study

Mariyam Lahlou

Sales Manager, Dubai CommerCity

Cutting-edge digital commerce ecosystem of Dubai CommerCity

Innovative digital solutions and market overview

Basic analysis of different sales channels

Alexander Leshchenko

Senior Business Development Manager, YallaHub digital distributor

«Closed» sales channels. How to approach?

Omnichannel sales. A compounding effect of presence

Presentation of the AI Service for Fashion industry (In-House Development)

Aleksandra Shoman

CEO of the women’s sportswear brand, FORSTRONG

The Path to Building a Neural Network

Step-by-step development of AI service for fashion e-commerce

Impact of AI on design and shopping

Business Case Analysis

Marketing Strategies for Furniture Businesses

Andreea Rizan

Co Founder, Casa Di Andi, premier furniture shop in Dubai

Methods to Accelerate Business Growth

Samuel Adex

Co Founder, Casa Di Andi, premier furniture shop in Dubai

Campaign Focus

Showcase & Giveaway

Fitsnack introduces delicious and healthy protein bars to the members

Maria Knight Paccheco

Owner of LUVV FITS Protein Bars

Coffeeecola shared with us refreshing beverages

Nigar Aghajanova

Brand owner of CoffeeCola

Happyearthorganic provided us with healthy local sweets

Megha Modi Bhartiya

Founder and CEO of Teraa living LLC FZ

Event gallery