ALL EVENTS

E-Comm UAE: Summer Trends to Peak Season Plans

On 3 August, we held an exclusive community meetup that brought together the UAE’s most dynamic e-commerce professionals: from digitally driven beauty retailers and platform leaders to fast-scaling e-commerce founders. Over 90 companies joined the event to hear expert speakers, exchange insights, and explore potential partnerships.
Key Points:
Local insights from leading experts in beauty, tech, and wellness
Real strategies, numbers, and timelines to help businesses start preparing Q4 now
Vera Romazanova
Co-founder & Head of the
MENA E-Commerce Community
Kickstarting the morning with key updates from the region’s leading e-commerce community, including new initiatives, and a special thank-you to the partners supporting our mission.
Opening Remarks: Community Highlights & Partner Recognition
Discover how one of the region’s most iconic beauty brands uses seasonality, shopper psychology, and campaign rhythm to increase basket size and loyalty across channels.
Topic: From Summer to Gifting Peaks: How Bath & Body Works Drives Omnichannel Growth
Gloria Daryanavard
Senior Online Trading Manager @ Bath & Body Works MENA
/ Alshaya Group

Speakers

Elena Seranova, PhD
Founder & CEO @ NMN Bio, a longevity-focused supplement brand
An in-depth look at cohort-based decision-making for e-commerce: pricing, profitability, cash flow, and growth tactics. Ideal for founders preparing inventory and ad spend for the peak season.
Topic: Customer Cohort Profitability Ahead of Q4
Kshitij Saxena
Head of Business Development @ OS MENA
Driving Growth through Smart Accounting
Learn how e-commerce businesses can use accounting not just for compliance, but as a growth driver. From gaining real-time financial visibility to aligning inventory with cash flow and automating routine processes
Daria Retunskikh
Head of Business Development @ PRHub
Learn how to maintain your brand’s media presence using various content formats without extra budget.
PR in E-comm: How to Stay Visible in Top Media for Free
Prateek Bali
BD & Strategic Partnerships EMEA
@ WhatsApp / Meta
Learn how brands across the region are turning conversations into conversions using WhatsApp for seamless sales journeys and personalized support.
Topic: WhatsApp
as a Sales & Support Channel
Vera Romazanova
Co-founder & Head of the
MENA E-Commerce Community
Kickstarting the morning with key updates from the region’s leading e-commerce community, including new initiatives, and a special thank-you to the partners supporting our mission.
Opening Remarks: Community Highlights & Partner Recognition
Discover how one of the region’s most iconic beauty brands uses seasonality, shopper psychology, and campaign rhythm to increase basket size and loyalty across channels.
Topic: From Summer to Gifting Peaks: How Bath & Body Works Drives Omnichannel Growth
Gloria Daryanavard
Senior Online Trading Manager @ Bath & Body Works MENA
/ Alshaya Group

Speakers

Elena Seranova, PhD
 Founder & CEO @ NMN Bio, a longevity-focused supplement brand
An in-depth look at cohort-based decision-making for e-commerce: pricing, profitability, cash flow, and growth tactics. Ideal for founders preparing inventory and ad spend for the peak season.
Topic: Customer Cohort Profitability Ahead of Q4
Daria Retunskikh
Head of Business Development @PRHub
Learn how to maintain your brand’s media presence using various content formats without extra budget.
PR in E-comm: How to Stay Visible in Top Media for Free
Kshitij Saxena
Head of Business Development @ OS MENA
Driving Growth through Smart Accounting
Learn how e-commerce businesses can use accounting not just for compliance, but as a growth driver. From gaining real-time financial visibility to aligning inventory with cash flow and automating routine processes
Prateek Bali
BD & Strategic Partnerships EMEA
@ WhatsApp / Meta
Learn how brands across the region are turning conversations into conversions using WhatsApp for seamless sales journeys and personalized support.
Topic: WhatsApp
as a Sales & Support Channel
Event gallery